This founder is making cheaper, cleaner steel

The traditional steelmaking process relies heavily on coal, a fossil fuel, to convert iron ore into steel.

This method is responsible for approximately 7% of global carbon emissions, which contribute to climate change.

To put this into perspective, this is roughly equivalent to the carbon footprint of the entire fashion industry.

The challenge of reducing these emissions is significant because steel production is not only energy-intensive but also operates on tight profit margins.

Additionally, steel furnaces have long lifespans, often lasting decades, making it difficult for companies to justify the high costs of switching to cleaner technologies.

This economic and technical inertia has slowed progress toward decarbonizing the industry.